UK media opportunity

Interpreting Wine podcast regularly features guests that fit the following criteria.

Interviews cover the winery team, regional geography and geology, and winemaking philosophy.Register your interest below.

Interpreting Wine received over 100,000 annual listens during the last five years.
The audience is 70% wine trade.
66% are based in the US, UK and Scandinavia.
The audience is highly engaged with around 20 minutes average listening per session.

Lawrence Francis, Interpreting Wine Founder

what's involved
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About Interpreting Wine

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Listen to a previous episode of Interpreting Wine to understand the show format.

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About INterpreting Wine

Interpreting Wine is arguably the world’s premier drinks trade podcast. Since 2018, it has established a premium content library and a loyal, engaged listener base.Previous guests include 20 Masters of Wine, six Master Sommeliers, winemakers and Michelin starred chefs; listened to by restaurateurs, chefs, bartenders, sommeliers, sales teams, importers and drinks writers.Interpreting Wine has generated 10,000s hours of wine trade engagement for forward thinking wine boards, including Washington State, British Columbia, and wine producers in Australia and New Zealand.Could you be next?

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If you have a few minutes now, please complete the two required pre-podcast questionnaires at www.interpretingwine.com/q1 and www.interpretingwine.com/q2

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opportunity overview

· Interview with Lawrence Francis who hosts a UK podcast called Interpreting Wine.
· The audience is 70% wine trade and the UK, US and Scandinavia account for 66% of listeners.· He is interested in interviewing:
o Engaging Winemakers and Principals.
o Ideally traveling to markets in 2023.
o Currently (or aspire to) export premium wines to the UK, US or Scandinavia.
o Guests can speak to not just their own wines but the region more generally.

additional information

· Participation requires completion of two pre-interview questionnaires. These take around 25 minutes to complete.· The Winemaker and/or Principal to participate in a 40 min pre-recorded interview, using a Zoom-like podcast recording platform·Guests are expected to play an active role in episode promotion. You'll receive guidance on this, including best practice tips and materials such as QR codes and direct play links.

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